ATMP Catalonia launches new identity and website to strengthen its international positioning

ATMP Catalonia, the first excellence network in advanced therapies in Catalonia promoted by Biocat, takes a step forward in its international projection with the launch of a new brand identity and a new website. This initiative, led by the Working Group on International Positioning and Projection, consolidates a unified narrative and a contemporary image.

ATMP Catalonia was born with the ambition of connecting key stakeholders in the ecosystem (research, industry, healthcare system, and administration) to accelerate innovation and bring advanced therapies closer to society. To achieve this, however, a distinctive identity and a cohesive narrative were needed to reinforce the initiative’s international recognition.

The conceptualization process combined strategic immersion, brand platform definition, visual expression, and applications (with the website as a key touchpoint). International benchmarking also played a decisive role: analysis of European initiatives (such as ATMP Sweden, CGT Catapult, CCRM Nordics, or RegMed XB) revealed a clear opportunity for Catalonia, a brand that represents the whole community and enables joint international projection.

The selected claim, “Advancing today the therapies of tomorrow”, conveys a clear message: turning tomorrow’s science into today’s care, by accelerating and coordinating advanced therapies so their impact reaches people as soon as possible.

The logo is based on the connecting points of this system: a kind of connection node that evokes collaboration, alignment, and touchpoints between stakeholders. Overall, the visual language combines a clean base (black/white) with chromatic accents in lines and details (cool and bright tones) and high-impact colors in applications, creating a recognizable identity that adapts to multiple formats.

The new ATMP Catalonia website has been conceived as a strategic tool that goes beyond a simple informational portal: it is a dynamic and attractive platform to showcase capabilities, impact, and opportunities, with a user experience designed for all audiences, including international ones. The site features a clear and intuitive architecture, accessible menus, and hierarchically organized content that facilitates understanding of the network’s value proposition. Additionally, it includes resources to visualize the hub and its impact, promote knowledge dissemination, and offer a space to explore the ecosystem’s capabilities, phases, and key partners.

With this new image and digital platform, ATMP Catalonia strengthens its role as the umbrella brand of the Catalan advanced therapies hub and takes a key step toward conveying, with a single voice, the potential of an ecosystem that aims to be a European and global benchmark.